Leaving a legacy is a lot more than getting a present– it’s a long lasting reminder of your dedication to a cause which is close to your heart. So close, that you decided to make precisely what will be your last present to the organisation.
A recent survey appointed by the charity consortium Remember A charity found that 17% of respondents had included presents to charity in their wills, up from 14% in 2013. But the potential for heritage giving is even bigger. Study indicates that by raising charity wills nationally by merely 1%, a further Â£ 70 million in legacies might be generated every year. There are plenty of prospective research internet sites in England, if you’re searching to acquire more information or pricing this web site is the best place to begin www.giftedphilanthropy.com
It seems obvious then, that charities and not-for-profits should invest time and energy in the growth of robust, thoughtful and engaging heritage programmes. However, whether as a result of the concern of discussing the ‘taboo’ subject of dying, or focus being directed on other funding streams, too many organisations set up badly delivered, unexciting legacy programmes, if indeed, they’ve got one at all.
Those charities who are reaping the rewards of heritage gifts have no doubt spent energy and time in the production their programme. Successful campaigns are those which look to the future and focus on the transformational impact your gift will make instead of grieving the past and the sad nature of death.
Below Are Our Top Five Tips To Creating A Transformational Legacy Programme:
- It’s all in the preparation – do not rush in. Just because its national Free Wills Month it doesn’t mean you need to release your campaign now.
- Proper literature– think to the future. Readers ought to feel inspired to make a special present that will have a terrific influence on your organisation.
- Recruit a partner solicitor(s)– free wills are a fantastic way to encourage givers to make the dedication now, and also give your programme added validity.
- Talk to potential givers– openly discussing their present and the area of your work it might be directed to will give the donor the confidence that their present will be made use of as they wanted.
- Continued stewardship– presents will typically not happen instantly after their pledging! Good donor stewardship is the key to guaranteeing your legacy pledges come to fruition in due course.