Leaving a legacy is so much more than getting a gift– it is an everlasting memory of your dedication to a cause that is close to your heart. So close, that you decided to make what will be your final gift to the organisation. You can find many charity consultant online resources in England, if you’re looking for more info or this site is a great place to begin www.giftedphilanthropy.com.
A newly released survey commissioned by the charity consortium Remember A charity found that 17% of respondents had included gifts to charitable organisation within their wills, up from 14% in 2013. But the potential for legacy giving is even bigger. Research indicates that by enhancing charity wills country wide by merely 1%, an additional £ 70 million in legacies might be made each year.
It appears apparent then, that charities and not-for-profits should invest time and energy in the development of robust, thoughtful and engaging legacy programmes. However, whether as a result of the concern of discussing the ‘taboo’ subject of death, or focus being directed on other funding streams, too many organisations set up inadequately delivered, uninspiring legacy programmes, if indeed, they have one at all.
Those non profit organisations who are reaping the rewards of heritage gifts have no doubt spent energy and time in the creation their programme. Effective projects are the ones which look to the future and concentrate on the transformational impact your gift will make as opposed to grieving the past and the sad nature of death.
Below Are Our Leading Five Suggestions To Producing A Transformational Legacy Programme:
- It’s all in the preparation – do not rush in. Just because its nationwide Free Wills Month it does not mean you should release your campaign now.
- Suitable literature– think to the future. Readers should feel inspired to make a unique gift that will have a fantastic influence on your organisation.
- Recruit a partner lawyer(s)– free wills are a wonderful way to encourage givers to make the commitment now, and also give your programme added validity.
- Speak with future givers– openly discussing their present and the location of your work it could be directed to will give the donor the self-confidence that their present will be made use of as they desired.
- Continued stewardship– presents will typically not materialise right away after their pledging! Great donor stewardship is the essential to guaranteeing your legacy pledges come to fruition in due course.