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The Visual Dictionary of Pre-Press and Production Gavin Ambrose and Paul Harris
$24.95
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The Visual Dictionary of Pre-Press and Production is a comprehensive guide to over 250 terms relating to the preparation and production of print and digital media.
Each term is explained and contextualised, with concise definitions accompanied by a variety of diagrams, illustrations and examples.
The book covers traditional terms still in current usage as well as modern terminology, from Woodblock to Acrobat. It also explains a range of practical processes, including Accents, Bitmap and Colour calibration, as well as styles and finishes, such as Perfect bound, Totally chlorine free (TCF), and Offset lithography.
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Key features
An invaluable introduction to the practical aspects of design and printing.
Explains and contextualises over 250 terms relating to the preparation and production of printed materials.
Covers a range of practical processes as well as a variety of styles and finishes.
Definitions are accompanied by a wide variety of diagrams and examples.
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Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.
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Reviews
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'The practical terms chosen are spot on for students just learning the production terminology for printing.'
Elsi Vassdal Ellis, Western Washington University, USA'An excellent visual descriptor plus straightforward text just right for finding out or just reminding yourself of important things every level of student should know or begin to know. I really like the 'The detail' pages at the back. Also complements The Production Manual.'
Vicki Winteringham, Norwich University College of the Arts, UK'Excellent reference text that fits very well to a lecture series I run on design for print. Very accessible way to understand key concepts and suitably visual. I have recommended the text to students.'
Christian Lloyd, Leeds College of Art, UK'What a great little book! The short, concentrated explanations are an ideal reference for students. Comprehensive coverage of the subject.'
Rhiannon Robinson, University of Cumbria, UK'I think this book is a great technical resource. It is very relevant to the course that I teach ... Written in a conversational manner which makes it very easy to engage and digest - perfect for the student audience.'
Terry Elkins, Grant MacEwan University, Canada -
Readership: Foundation
978 2 940411 29 0
304 pages
250 colour images
160mm x 120mm
Paperback
July 2010
